Confused by Zapier Pricing? This Guide Helps You Find the Perfect Plan

Feeling overwhelmed by the various Zapier pricing options and unsure which plan suits your needs? This guide demystifies Zapier pricing, equipping you with the knowledge to choose the plan that perfectly aligns with your automation needs. Zapier offers a freemium model, providing a free tier and paid plans to cater to diverse usage levels. This structure allows individuals and businesses of all sizes to explore the platform's capabilities while offering advanced features and increased capacity for more complex automation needs.


Miguel Arao

4/6/20247 min read

Zapier Pricing Guide for your Business

Zapier offers a free plan, providing a free tier and paid plans to cater to diverse usage levels. This structure allows individuals and businesses of all sizes to explore the platform's capabilities while offering advanced features and increased capacity for more complex automation needs.

What are Zapier's pricing options?

Zapier offers two categories of pricing which includes free and paid plans catering to diverse usage levels. This structure allows individuals and businesses of all sizes to explore the platform's capabilities while offering advanced features and increased capacity for those with more complex automation requirements. As you continue, we will walk you through Zapier recently changed pricing options and their present modifications in pricing.

Below is a snapshot of Zapier’s old pricing table:

Zapier Old Pricing Table (Source:

Zapier Old Pricing Table
Zapier Old Pricing Table

Wondering what changed in Zapier’s recently modified pricing and how it can benefit your business?

The new structure simplifies options and eliminates the Starter plan. It offers more value across the board, and empowers businesses to achieve more with their workflows.

In Zapier’s  recently changed pricing, The “Starter plan” has been totally scrapped, reducing the new pricing options to Free, Professional, Team and Enterprise with modifications to the features to further help to improve the satisfaction derived from various plans. Read further to learn more:

Free plan:

  • Zapier automation platform: In this phase, the Zapier automation platform gives you access to Zaps, Interfaces (Basic), and Tables (Basic). Connect user interfaces, data tables, and Zaps with logic to automate custom workflows—all on Zapier.

  • Unlimited Zaps: No matter what plan you choose, you can create as many Zaps as your task limit allows.

  • Two-step Zaps: Create basic Zaps with one trigger and one action to connect two apps and automate data transfer.

Professional Plan

The professional plan includes all that is in a Free plan and some additional feature like the following:

  • Multi-step Zaps: Create Zaps that perform as many actions as you want from a single trigger. Add powerful workflow features to your Zaps like conditional paths, data formatting, trigger scheduling, and more.

  • Unlimited Premium apps: Premium apps are select apps exclusively available to users on paid plans.

  • Webhook: Build powerful, custom integrations that connect any app with Webhooks by Zapier.

  • Email support

Team Plan:

Everything in Professional, plus:

  • Unlimited users: A user can build and edit a Zap.

  • Shared workspaces: Share access to your Zaps with your team, create folders, and customize permissions.

  • Shared app connections: Connect your team’s favorite tools so everyone can use them in their workflows without needing to share passwords and API keys.

  • Premier Support: Get faster, prioritized responses from our dedicated Premier Support team.

  • SSO add-on 


Everything in Team, plus:

  • Advanced admin permissions and app controls:Ensure that only the right people have access to sensitive apps, Zaps and more. Get as granular as which actions can be used for what apps.

  • Annual task limits: Instead of tasks expiring monthly, they’ll expire annually, so you don’t need to worry about budgeting tasks.

  • Observability: Get a 360° view of your account. See what users are building and which apps they’re using with Analytics, export activity to an SIEM tool with our Zap Runs API, and more.

  • SAML SSO: Ensure secure access for your team using SAML 2.0 identity and access management (IAM) providers.

  • Designated Technical Support: Get a named support rep who’s intimately familiar with your account to help field questions from your team and make strategy recommendations.

Zapier New Pricing Table (Source:

Zapier New Pricing Table 2024
Zapier New Pricing Table 2024

What Terms should you know about Zapier?

Understanding Zapier involves mastering the terms and knowing when to apply them throughout your automation process. So, before we go into how you can select your pricing, here are some key Zapier terms you should know:

  • Zap: It is an automated workflow that connects your apps and services. Each Zap consists of a trigger and one or more actions. Think of it as saying: "When this happens (trigger), do that (action)." Every Zap runs the action steps whenever the trigger event occurs.

  • Trigger: The event that starts a Zap, like "new email" or "new signup." It's the "when" of your automation.

  • Trigger Event: The specific action in your trigger app that tells Zapier to start your Zap. Examples include "New Task" in a task manager or "Create New Row" in a spreadsheet.

  • Action: The "do" part of your automation. It's what your Zap does after the trigger fires, like adding a contact or creating a spreadsheet entry. Actions are the results of your workflow.

  • Mapping: Telling Zapier which information from your trigger app goes where in your action app.

  • Task: Each successful action your Zap completes counts as one task. For instance, creating new contacts each counts as a task. Tasks are always linked to successful actions.

  • Zap Templates: They are pre-made Zaps you can use to jumpstart your automation process. Templates come with some pre-selected options, but you'll still need to connect your accounts and confirm each step.

  • Filters (Optional): It allows Zaps to only perform actions on specific data that meets certain criteria. You set a condition, and the Zap only continues if the data matches.

How do you select the Perfect Plan for Your Needs?

Choosing the right Zapier plan hinges on understanding your specific automation requirements. Here's a breakdown to help you with selection process:

For Individuals:

Ask yourself: What tasks do you want to automate? How many Zaps do you anticipate needing?

Consider: If your automation needs are limited (e.g., adding new contacts to your CRM or sending follow-up emails), the free plan might suffice. However, if you require more than 5 Zaps or 100 tasks per month, a paid plan is recommended. The Starter plan ($19.99/month) offers a good balance of features and affordability for individual users.

For Teams:

Ask yourself: How many team members will be using Zapier? What type of workflows do you need to automate?

Consider: Team collaboration features play a crucial role. The cost of additional team members varies depending on the chosen plan. The Team plan ($69/month) caters well to larger teams with extensive automation needs, providing features like role-based permissions and shared folders for streamlined collaboration.


Ask yourself: Do your tasks involve intricate steps and connections with several applications? Do you anticipate needing more Zaps and tasks than the Starter Plan and expect future growth? Do you only require some team access to Zaps, not advanced features like shared folders or permissions?

Consider: If you answered yes to these questions, the Professional Plan ($49/month) may be a good fit. It allows you to automate intricate processes using multi-step Zaps and provides increased capacity to accommodate your growing needs. However, it only offers limited team features, meaning some team access is available, but advanced collaboration features are absent.

For Companies:

Ask yourself: What are your existing workflows? How can automation enhance efficiency? How many Zaps and tasks do you estimate needed per month?

Consider: Companies often require complex workflows and a high volume of tasks. Carefully evaluate your needs and growth potential. While the Professional plan ($49/month) might be suitable for smaller businesses with moderate automation needs, larger businesses with extensive automation requirements might consider the Team plan or explore custom Enterprise options. Consulting with the Zapier sales team can be valuable for crafting a plan that aligns perfectly with your business's specific needs and budget.

How do you maximize Your Zapier Investment?

Once you've selected the appropriate Zapier plan, consider these valuable tips to maximize its effectiveness and limit unnecessary costs:

  • Optimize your Zaps: Combine multiple tasks into single Zaps whenever possible. This reduces your monthly usage and optimizes your plan's efficiency.

  • Utilize free alternatives: Explore the vast library of free connectors and apps offered by Zapier. This minimizes reliance on paid integrations and keeps costs down.

  • Automate efficiently: Design well-structured workflows that minimize unnecessary tasks within Zaps. Streamlining your Zaps helps you stay within your monthly allocation and avoid exceeding your plan limits.

Who is Competing with Zapier?

While Zapier is a popular choice for automation, it's essential to be aware of alternative solutions with potentially different pricing structures. Let's look at Make. It offers a free plan with similar limitations (5 Scenarios, 1,000 tasks per month) and its paid plans start at $12/month, offering slightly lower initial costs compared to Zapier's Starter plan.

What’s the conclusion?

In conclusion, understanding Zapier pricing, including custom enterprise plans, allows you to select the plan that perfectly aligns with your automation needs. By carefully evaluating your requirements, exploring alternatives, and implementing optimization strategies, you can leverage Zapier's powerful automation capabilities to streamline your workflows, boost productivity, and achieve optimal efficiency within your budget. So, get the most of automation and explore a world of streamlined workflows and automated tasks, empowering you and your business to reach new heights of success!

Key takeaways

Zapier Pricing Structure:

  • Freemium model: Free plan with limitations (5 Zaps, 100 tasks/month) and paid plans for increased capacity.

  • Paid plans: Cater to different user segments with varying features, Zaps, tasks, and costs.

    • Starter ($19.99/month): Ideal for individuals or small teams with basic needs.

    • Professional ($49/month): Ideal for growing teams with complex workflows.

    • Team ($69/month): Ideal for large teams with extensive automation needs.

    • Enterprise (Custom pricing): For high-volume users with specific requirements.

Choosing the Right Plan:

  • Individuals: Consider a free plan if needs are limited..

  • Professionals: Professional plan is ideal for complex workflows and potential growth.

  • Teams: Team plan caters well to larger teams with collaboration features.

  • Enterprise: Evaluate needs and consider Team plan, or consult Zapier sales.

Maximizing Your Investment:

  • Optimize Zaps: Combine tasks and utilize free alternatives to minimize costs.

  • Automate efficiently: Design streamlined workflows to stay within plan limits.


  • Make: Offers similar features with potentially lower costs.


  • Understand Zapier pricing to choose the right plan for your needs.

  • Carefully evaluate requirements, explore alternatives, and optimize Zaps.

  • Leverage Zapier's automation to streamline workflows, boost productivity, and achieve efficiency.

Need help navigating Zapier's new plans and choosing the one that best suits your specific requirements? Contact us today to discuss your automation needs!