Top BigCommerce SEO Agency Tips for Better Rankings (Proven Results)

Introduction

Are you struggling to get your BigCommerce store noticed online? The competition in the eCommerce space is fierce, and without proper search engine optimization (SEO), your store might not get the attention it deserves. This is where a BigCommerce SEO agency can help. By working with experts who understand the platform, you can improve your store’s visibility, attract more customers, and increase sales.

But what does an SEO agency do for BigCommerce, and how can they help boost your rankings on search engines like Google? Let’s dive in and explore the strategies and services they offer, as well as the benefits and challenges of optimizing a BigCommerce store for SEO.

Why BigCommerce SEO Matters

Search engine optimization (SEO) is the process of improving your website’s visibility on search engines like Google, Bing, and Yahoo. When someone searches for products or services that you offer, you want your store to appear at the top of the search results. This is where SEO comes in, and for BigCommerce store owners, it can make a big difference in sales.

1. Increased Traffic

The higher your website ranks in search results, the more likely customers are to visit your store. With a solid SEO strategy, you can boost organic traffic without relying solely on paid ads.

2. Better User Experience

SEO isn’t just about keywords; it also involves optimizing the user experience. This includes improving site speed, ensuring mobile-friendliness, and making your site easy to navigate—all of which are important for both customers and search engines.

3. Higher Conversion Rates

When customers find your store easily and have a smooth shopping experience, they are more likely to make a purchase. Proper SEO helps you attract the right audience and convert them into loyal customers.

How a BigCommerce SEO Agency Can Help Your Store

Working with a BigCommerce SEO agency means leveraging the expertise of professionals who specialize in eCommerce optimization. Here are some of the ways they can help your store:

1. Keyword Research and Strategy

SEO agencies perform in-depth keyword research to find the search terms that potential customers are using to find products like yours. They then develop a strategy to target those keywords in your content, product descriptions, and meta tags, helping your store rank higher.

2. On-Page SEO Optimization

On-page SEO involves optimizing individual pages on your website to make them more search engine-friendly. This includes optimizing titles, headings, images, URLs, and meta descriptions. A BigCommerce SEO agency will ensure all these elements are properly set up to boost your rankings.

3. Technical SEO

Technical SEO focuses on the backend of your website. A BigCommerce SEO agency can optimize your site’s structure, improve page loading speeds, ensure mobile compatibility, and fix any crawl errors that might be affecting your search rankings.

4. Content Creation and Optimization

Content is king when it comes to SEO. An SEO agency can help you create high-quality, engaging content that’s optimized for both search engines and customers. Whether it’s blog posts, product descriptions, or category pages, fresh and optimized content helps boost your search rankings.

5. Link Building

Backlinks—links from other reputable websites to your store—are crucial for SEO. A good BigCommerce SEO agency will build a link-building strategy that involves earning quality backlinks, which signals to search engines that your site is trustworthy and authoritative.

6. Local SEO

If you have a physical location or serve a specific region, local SEO is vital. SEO agencies can optimize your store for local search terms, ensuring that customers nearby can find your store when they search for products you offer.

Common SEO Challenges for BigCommerce Stores

Optimizing a BigCommerce store for SEO can be challenging, especially for store owners who are unfamiliar with SEO best practices. Here are some common challenges and how a BigCommerce SEO agency can help you overcome them:

1. Platform Limitations

While BigCommerce is a powerful eCommerce platform, it has certain limitations when it comes to SEO customization. For example, some themes may not be fully optimized for SEO out of the box. A good SEO agency knows how to work around these limitations by using custom code or apps to enhance your store’s SEO performance.

2. Page Load Speed

Slow websites can hurt your rankings. One of the challenges for BigCommerce store owners is ensuring fast page load times, especially when you have a lot of product images and videos. An SEO agency can optimize your images, enable caching, and use content delivery networks (CDNs) to improve site speed.

3. Duplicate Content

BigCommerce stores often face duplicate content issues, especially with similar product pages. SEO agencies can help resolve this issue by implementing canonical tags, optimizing URLs, and ensuring that each page has unique, relevant content.

4. Staying Updated with SEO Trends

SEO is constantly evolving, and what worked last year might not work today. A BigCommerce SEO agency stays up-to-date with the latest changes in search engine algorithms and updates, ensuring that your store’s SEO strategy is always optimized for the current landscape.

FAQs About BigCommerce SEO Agencies

1. How long does it take to see SEO results for my BigCommerce store?
SEO is a long-term strategy, and it usually takes a few months to start seeing significant results. However, the benefits of organic traffic are sustainable and often much more cost-effective than paid advertising in the long run.

2. Can I do SEO for my BigCommerce store on my own?
While it’s possible to manage basic SEO tasks on your own, optimizing your BigCommerce store requires technical knowledge, ongoing adjustments, and in-depth strategies that are best handled by an experienced SEO agency.

3. What kind of ROI can I expect from working with a BigCommerce SEO agency?
SEO can deliver a high return on investment (ROI) by increasing organic traffic and driving more conversions. The specific ROI will depend on factors like your industry, competition, and the agency’s approach, but most businesses see a significant uptick in sales over time.

4. How much do BigCommerce SEO agencies charge?
The cost of SEO services can vary depending on the agency, the scope of work, and the size of your store. Most agencies offer various packages tailored to your needs, ranging from basic SEO audits to comprehensive monthly management.

Other blogs you might want to check:

• Wondering How to Choose the Best SEO Companies for Small Business? Start Here.

• DIY SEO for Small Business: 10 Proven Strategies to Boost Your Online Presence

• 10 Common SEO Mistakes Small Businesses Make (And How to Avoid Them)

Conclusion

SEO is crucial for any BigCommerce store that wants to stand out in a competitive online marketplace. By working with a BigCommerce SEO agency, you’ll benefit from expert knowledge and proven strategies that can improve your search rankings, drive traffic, and increase sales.

At i3 Visionaries, we take care of all the technical SEO complexities so you can focus on what you do best—running your business. Our team specializes in optimizing BigCommerce stores, from keyword research to technical fixes.

Solopreneurs, Focus on What You Do Best, We'll Handle the Rest.
Ready to optimize your BigCommerce store for SEO? Contact Us to learn how we can help you achieve better rankings and grow your business.